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The FALDP Docket -- October 2020
October 17, 2020

Florida Association of Legal Document Preparers

The FALDP Docket

Volume 10 Issue 10; October 2020

This is our monthly newsletter. We publish this for the benefit of FALDP members, legal document preparers, and friends. Published monthly since May, 2010


Conference Takeaways

Special thanks to Christine Marinkovich, Patricia Garbo, and Jack Finkel for helping to make our conference a success. Christine, of, and Patricia, of, are both seasoned long time members of FALDP. Both specialize in family law documents, but with very different clientele. We thank you for your insights! Jack is an expert on internet marketing. His site is , and he has agreed to offer free consultations to FALDP members regarding internet marketing.

I asked members to make suggestions about what they would like FALDP to offer or change. How FALDP can better serve members. Here is the outcome:

  • Host more webinars;
  • Host webinars later in the day on Saturdays, or alternate a morning webinar with an afternoon webinar;
  • Offer one on one business coaching.

    All of these suggestions will be put into place. Our association is nothing without our members.

    We talked about a lot more interesting things. You would have had to have been there. And, no, we never record our conferences or webinars, because as the man said “Half of life is showing up!”.

    What About FALDP Zoom Parties?

    Another suggestion at the conference was to have Zoom parties, Zoom Happy Hours. No agenda, members getting to know one another, held in the early evening. What do you think? If we hosted these would you come? Write us, we want to hear from you. Would you attend? Does it sound fun?

    3 Ways to Generate Leads

    Use personalized lead magnets

    A lead magnet is something that entices someone to give you their email address. It could be a whitepaper download or a how-to guide. Instead of using one general lead magnet for your entire audience, create a lead magnet for each target audience. Or list a few lead magnet topics and poll your audience on which one is most valuable.

    Build a welcome sequence

    When a new subscriber gives you their email address, you want to make a lasting first impression. While your lead magnet will do the initial work, it’s a good idea to send them follow-up emails.

    A welcome sequence familiarizes new subscribers with your blog, business and brand. It also gives them an overview of what you have to offer. To get people to engage with you, ask them to email you back with their top two questions—and let them know they’ll get a gift, like a free report.. Of course, answering their questions sparks great conversation!

    Give free value

    Offer free value to your audience. When times are tough, getting sales leads starts with the basics—like being known as a helpful company that goes out of its way for customers.

    Giving free value can be done virtually or in person. You can send hot prospects customer giveaways, like a branded pen, key chain flashlight, or refrigerator magnet with an invitation to connect virtually.

    Turn Key Bundle Update

    We now offer four Turn Key Bundles, starting at $699. All include membership and the Avoid UPL Course. Each of the bundles also includes up to three course choices and business products.

    Choose your best bundle. We're offering more options so that you get more of what you want. You can still purchase any of our services one at a time. Our bundles provide you a way to save. We'll be happy to help you calculate your savings, just give us a call at 800-515-0496, or explore this site to find all the information you'll need.

    Next FALDP Webinar 10/24

    Our next FALDP members webinar will be on October 24, at 11:00 am AND 2:00 pm. The subject is UPL -- how to conduct your own self-assessment; and avoid becoming complacent. Invitations will go out to all members on 10/19 or 10/20.

    Virtual Meeting Etiquette

    During a time like this, virtual meetings are a necessity. These can be agonizing if not done right.

    Online meetings come with peculiar liabilities. Basic etiquette can solve these.


    1. The Golden Rule: Treat your online meeting like a regular meeting. Arrange your day so that you can be present during the meeting. If it were not an online meeting, it would be in a meeting room with everyone there and participating. The fact that it is an online meeting does not make it okay to do the groceries while attending the meeting. Get comfortable in a chair at a desk. Have your coffee or water handy. Are you able to take notes? Use a device that makes it easy to see slides or other content. If you're not set up well, you could hold up the meeting by asking for data that is visible to all but you. A tablet or PC is usually good for viewing slides, but a smartphone isn't always.

    2. Avoid Background Noise - In line with the Golden Rule, set up for the call in a suitable meeting-like environment. If a face to face meeting cannot happen there, don't do an online meeting there. It is good etiquette to mute yourself if there is background noise coming from your environment. But the mute button hampers the natural flow of communication. A speaker can feel alone when others are too silent.

    3. Arrange a Good Internet Connection - Set up to avoid the "poor bandwidth" situation. If you are driving and are on your cellphone, your fellow meeting attendees will struggle to hear you . Why didn't you bother to arrange your day better? Had this been a regular meeting, would you be driving through a rain forest?

    4. Use a Good Headset - Avoid a headset that winds up under your nostrils making you sound like Darth Vader.

    5. Speak - This actually falls within the realm of etiquette. It is easier for everyone to engage in a real-life meeting. We need to show more effort during online meetings. As a starting point, if your software and bandwidth permit, use video as requested. This is the closest approximation to a real-life meeting. Visual elements enhance communication. Attendees will see your agreement before they hear it. This speeds things up.

    If your attire is not appropriate for camera, get changed. If a camera makes you uncomfortable, remember that people see you in real-life anyway.

    Sometimes, bandwidth, software or even number of attendees make video impractical. In the absence of visual perception, the only evidence of your presence is your voice. For these meetings to work, you have to speak. Not speaking is like arriving at a regular meeting and hiding under the table. You are there but you don't want anyone to notice.

    Find appropriate ways to use your voice to keep the flow of communication alive. Give acknowledgments, ask questions and offer quick comments. Use your voice more than you would do in a regular meeting. This shows that you are attentive and it keeps everyone engaged.

    Many people use text chat during online meetings. They seem more comfortable using this feature to speak. Alerts can become distracting, especially when people start asking questions by text. As much as you won't interrupt someone in real life, don't text chat while someone is speaking.

    It is best to use the text feature at the speaker's instruction. For example, a speaker might ask a question or run a quick poll and ask for your responses by text chat. Otherwise use your voice to keep the flow as natural as possible.

    You can share our videos & articles!

    We have a growing list of videos on our channel. They're all about different aspects of document preparation, branded with the FALDP logo and information. Members are invited to use our videos on their sites, online ads, or on social media. Depending on where you display, you can share from YouTube, by using the share link or embed code.

    For example, on your own business FB page, you could share one of our divorce videos, and above it simply state that you are an FALDP member, and you prepare documents for divorce.

    Check out our videos here - FALDP on YouTube

    And, FALDP members are also invited to use content from our blog on their site and social media. Check out our searchable blog on Legal Sunshine Please remember to give proper attribution. Almost all blog articles were written by Ruth Tick, a few are guest posts. Excerpts are allowed, as some of the articles are very long. Be sure to state that this is an excerpt of ...

    FALDP Logo Display Guidelines

    When you request your video logo, please do so by sending us an email stating your areas of coverage: counties, all of Florida, etc; and your business name. And attach your logo if you have one.Email us at

    We are issuing Video Logos to members when they join or when they renew membership. The Video Logo is the only proper way to display the FALDP logo on your website, in social media, and in any online advertising.

    According to FALDP's logo display guidelines, members who have a website are required to display the FALDP logo on their site. The size should be large enough for people to read, something around 400 x 400 pixels. And remember to consider people who may view your site on their phone. Size matters. This video logo helps consumers verify FALDP membership, and also gives more explanation as to what FALDP is all about.


    We have been phasing this in for several months, beginning with new members, and now we're providing members with the FALDP Video logo upon membership renewal.

    We realize that not everyone has received their video logo yet. Please bear with us. Members may continue to use the static logo on their site, while waiting to receive their video logo. Once you have received your video logo - this is the ONLY WAY to properly display the FALDP logo on your site, in social media, and in any online advertising. And the static logo can always be used on print advertising, letterhead, business cards, etc.

    Spanish Parenting Course

    The Spanish version of the Parenting Course, offered through our sister company, Horizon Research Network, LLC, has been approved by DCF. We received notification of its approval on October 9th. However, the course does not yet appear on the DCF site; and we have not yet received the formal approval letter. If you need to refer your customers to the Spanish version or you need to take the Spanish version yourself, please check back soon. We hope to go fully live the week of October 19th.

    Parenting Course

    Parental Education and Family Stabilization Course is mandatory for all divorcing couples who have children; and all people seeking a paternity action. The cost is $29.99 and $14.99 for indigent. Here's the link directly to the - Parenting Course

    Parenting Course Affiliate Opportunity

    Our Parenting Course Affiliate Program is here. All FALDP members who refer divorcing/ separating parents to our FALDP endorsed Parenting Course can participate. No need to sign up. Consumers pay $29.99 or $14.99 for low income and indigent. Referrers receive $3.00 for every full pay referral, and $1.50 for low income/ indigent referral. When consumers enroll in the course, have your customers enter your name as the referring party, and keep track of who you referred. Send us an invoice by the 10th of the month for all referrals in the previous month, and we'll send you your affiliate compensation. We can send payment through Google Pay or Paypal only. And, remember it is up to you to send us an invoice or request for payment. Simple?

    When your affiliate income reaches at least $15. we'll let you know, so that you can request payment.


    Business presence in Florida

    Business presence in Florida - Members who are not physically in Florida are required to maintain a business presence in Florida. This means if you are physically located out of state, you must either form a Florida corporation or Florida LLC, or register as a foreign entity.

    Mandatory Annual Course - Avoid UPL!

    Most members have completed this course by now. If you have not yet taken this course this year, please do so as soon as possible. Those of you who have never taken this course, will receive a letter soon, prompting you to do so. This is a Members Only course. If you did not purchase this course when you joined, you can register for it inside the Members Only area. Members who have not completed this course may be suspended. Suspension means that your information will be removed from the Member Directory and you'll be required to remove the FALDP logo from your advertising. Members are required to take this course every year. It is your responsibility to let us know you've completed the course by taking the quiz, completing the essay, and/ or submitting the exit survey. If you have any question as to whether you completed the course - contact us. This course was designed to protect our members from falling into the vast sea of nothingness and confusion, also called a UPL investigation.

    Don't have a site yet? Try Monarch Web Strategies

    Horizon Research Network is one of our associated sites which includes our design services. We build business websites for FALDP members for only $500, which includes your domain name and first month's hosting. And, have you seen our whiteboard videos online? We can create a custom whiteboard video to promote your business. Once built its yours to use in any of your advertising or promotions. Contact us for a custom quote.

    FALDP Private Facebook Group

    About one third of our membership has joined the FALDP private Facebook group. We created it to make it easier to interact with each other. So far, people have given work referrals to one another; asked questions to the group; received help in locating a form; and discussed various issues. If you're working toward FALDP Certification, you earn one CEU just by joining the group. So, what are you waiting for? Look for the private group after going to the official FALDP Facebook page at FALDP,LLC on Facebook.

    Member's Announcements & Contributions

    Have something to share?

    We accept member's announcements and appreciate your contributions. If you have an announcement about your business, an expansion of services, moving your offices, or winning awards, please send us the information and we'll include it in our newsletter. Your announcement needs to be pertinent to your business. We are unable to include announcements about other trade associations, clubs or groups.

    If you would like to write an article, editorial, opinion piece, or web page please let us know. We are always in need of fresh information and insights.

    FALDP Contact Information:
    Main number – (941)237-0951
    Toll free - (800)515-0496
    Email –

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